Presse

Amazon cheaper than Aldi: Prime dear Mr Gesangsverein!

Radikal & Reduziert

Amazon is apparently attacking Aldi, Lidl & Co. with "our essentials by amazon". The online retailer now has around 500 products on its platform, ranging from long-life food to toilet paper - and hardly anyone knows about it. Until now anyway! Because here we reveal the secret that not only saves every (Prime) customer money, but could also completely change the discounter landscape in Germany in the medium term. Some say: will change... Because Amazon undercuts the so-called Aldi price with its own brands, delivers to your home of course, and has already gone one better in the USA with a grocery Prime special. Find out more here in an interview with Martin Nitsche, former Head of Marketing at Commerzbank and President of the German Dialogue Marketing Association, and price analyst Sven Reuter from smhaggle.

Supermarket: Lidl insider warns customers - "cashiers must never do this"

Watson

After food prices fell again in March of this year, the trend did not continue in April. According to the Federal Statistical Office, prices rose by 0.5 per cent compared to the same month last year.

Sven Reuter, founder and head of the supermarket price comparison website smhaggle.com, told RedaktionsNetzwerk Deutschland that around 20 to 30 per cent of the goods on offer are likely to become more expensive over the course of the year. 

Supermarket price war

Frankfurter Allgemeine Zeitung

Brands such as Milka, Tuc and Oreo are becoming scarce in many Rewe stores. Why the battle for prices continues. Analysis by the price comparison platform smhaggle for the F.A.Z.

Supermarket price war

Frankfurter Allgemeine Zeitung

Brands such as Milka, Tuc and Oreo are becoming scarce in many Rewe stores. Why the battle for prices continues. Analysis by the price comparison platform smhaggle for the F.A.Z.

Lidl is making important changes to its app

Frankfurter Neue Presse

With the supermarket apps from Rewe, Aldi and Co., customers can save money with exclusive offers - according to a study by smhaggle, Lidl even offers the most.

Edeka and Rewe trick customers - hardly anyone notices

msn

When comparing Edeka and Rewe's own brands, it is noticeable that the prices of Edeka and Rewe's own brands are identical. For example, salt, milk, tomato paste, sugar and other products. The same number and type of private labels cost exactly the same in both supermarkets. 15.99 euros in this case. Sven Reuter, Managing Director of the shopping app Smhaggle, explains why this is the case.

Edeka and Rewe: offers and promotions as a sales ploy

DER WESTEN

The supermarkets Edeka and Rewe have all sorts of sales tricks to motivate their customers to buy. But hardly anyone notices how they do it. NDR reporter Jo Hiller spoke to consumer advocates, nutrition and marketing experts (including from smhaggle) and learned some interesting tricks from Edeka and Rewe.

Tight prices and tricks at the shelf

Südwest Presse

Prices for sweets and snacks are drastically higher than two years ago, in some cases they have almost doubled. This is shown by a comparison of selected products compiled by the price info app "smhaggle" for this newspaper.

Tight prices, big rip-offs

Südwest Presse

Prices for sweets and snacks are drastically higher than two years ago, in some cases they have almost doubled. This is shown by a comparison of selected products compiled by the price info app "smhaggle" for this newspaper.

The tricks of Edeka and Rewe

NDR

The large supermarket chains Edeka and Rewe are luring customers into their stores with all kinds of promises: low prices or scoop offers, regional products and more and more luxury private labels. On the other hand, branded products are increasingly disappearing from the shelves. But what is the truth behind these promises?

Timestamps: 4:17 min. to 5:52 min.